A combined theoretical and experimental study of the structure, optical, and photophysical properties of four 2,7-carbazolenevinylene-based derivatives in solution is presented. Geometry optimizations of the ground states of PCP, PCP-CN, TCT, and TCT-CN were carried out using the density functional theory (DFT/B3LYP/6-31G*). It is found that PCP and TCT are nearly planar in their ground electronic states (S0), whereas the cyano derivatives are more twisted. The nature and the energy of the first singlet-singlet electronic transitions have been obtained from time-dependent density functional theory (TDDFT) calculations performed on the optimized geometries. For all the compounds, excitation to the S1 state corresponds mainly to the promotion of one electron from the highest-occupied molecular orbital to the lowest-unoccupied molecular orbital, and the S1 <-- S0 electronic transition is strongly allowed and polarized along the long axis of the molecular frame. The optimization (relaxation) of the first singlet excited electronic state (S1) has been done using the restricted configuration interaction (singles) (RCIS/6-31G*) approach. It is observed that all four investigated compounds become more planar in their S1 relaxed excited state. Electronic transition energies from the relaxed excited states have been obtained from TDDFT calculations performed on the S1-optimized geometries. The absorption and fluorescence spectra of the carbazolenevinylenes have been recorded in chloroform. A good agreement is obtained between TDDFT vertical transitions energies and the (0,0) absorption and fluorescence bands. The change from phenylene to thiophene rings as well as the incorporation of cyano substituents induce bathochromic shifts in the absorption and fluorescence spectra. From the analysis of the energy of the frontier molecular orbitals, it is believed that thiophene rings and CN substituents induce some charge-transfer character to the first electronic transition, which is responsible for the red shifts observed. Finally, the fluorescence quantum yield and the lifetime of the compounds in chloroform have been obtained. In sharp contrast with many oligothiophenes, it is observed that TCT possesses a high fluorescence quantum yield. On the other hand, the CN-containing derivatives exhibit much lower fluorescence quantum yields, probably due to the combined influence of steric effects and charge-transfer interactions caused by the cyano groups.