The single category implicit association test as a measure of implicit social cognition

J Pers Soc Psychol. 2006 Jul;91(1):16-32. doi: 10.1037/0022-3514.91.1.16.


The Single Category Implicit Association Test (SC-IAT) is a modification of the Implicit Association Test that measures the strength of evaluative associations with a single attitude object. Across 3 different attitude domains--soda brand preferences, self-esteem, and racial attitudes--the authors found evidence that the SC-IAT is internally consistent and makes unique contributions in the ability to understand implicit social cognition. In a 4th study, the authors investigated the susceptibility of the SC-IAT to faking or self-presentational concerns. Once participants with high error rates were removed, no significant self-presentation effect was observed. These results provide initial evidence for the reliability and validity of the SC-IAT as an individual difference measure of implicit social cognition.

MeSH terms

  • Adolescent
  • Adult
  • Association Learning*
  • Attitude*
  • Awareness*
  • Black People / psychology
  • Choice Behavior
  • Female
  • Gender Identity
  • Humans
  • Individuality
  • Internal-External Control
  • Male
  • Personality Inventory / statistics & numerical data*
  • Prejudice
  • Psychometrics
  • Reproducibility of Results
  • Self Concept
  • Social Behavior*
  • Students / psychology
  • White People / psychology