Clean cut cigarettes: fictitious launch foreshadows actual tobacco industry strategy

Tob Control. 2006 Aug;15(4):341-2. doi: 10.1136/tc.2005.013714.

Abstract

A fictitious cigarette brand, "launched" at the 11th World Conference on Tobacco or Health, appears to have been adopted by Philip Morris.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Humans
  • Marketing*
  • Public Health / ethics*
  • Tobacco / chemistry
  • Tobacco / toxicity
  • Tobacco Industry*