Pester power: snackfoods displayed at supermarket checkouts in Melbourne, Australia

Health Promot J Austr. 2006 Aug;17(2):124-7. doi: 10.1071/he06124.

Abstract

Issue addressed: To establish the amount and accessibility of snack food displayed at supermarket checkouts located in Melbourne, Australia.

Methods: Observational survey of 24 randomly selected supermarkets situated within a 20-kilometre radius of Melbourne's General Post Office. Individual checkouts within each store (n=257) were observed to determine the types of items that were displayed, how they were promoted, and whether they were within the reach of children.

Results: All supermarkets surveyed displayed food products at their checkouts, with most checkouts displaying chocolate (87%), gum (81%) and sweets (80%). Only 7% of checkouts had their display of foods or drinks out of the reach of children.

Conclusions: Foods displayed at supermarket checkouts in Melbourne are predominantly energy-dense confectionery items. They are often promoted in a way that targets children and encourages parents to impulse buy for their children.

Publication types

  • Comparative Study
  • Research Support, Non-U.S. Gov't

MeSH terms

  • Age Factors
  • Child
  • Food Preferences*
  • Food*
  • Humans
  • Marketing*
  • Parents
  • Victoria