Optimal predictions in everyday cognition

Psychol Sci. 2006 Sep;17(9):767-73. doi: 10.1111/j.1467-9280.2006.01780.x.

Abstract

Human perception and memory are often explained as optimal statistical inferences that are informed by accurate prior probabilities. In contrast, cognitive judgments are usually viewed as following error-prone heuristics that are insensitive to priors. We examined the optimality of human cognition in a more realistic context than typical laboratory studies, asking people to make predictions about the duration or extent of everyday phenomena such as human life spans and the box-office take of movies. Our results suggest that everyday cognitive judgments follow the same optimal statistical principles as perception and memory, and reveal a close correspondence between people's implicit probabilistic models and the statistics of the world.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Cognition*
  • Forecasting*
  • Humans
  • Memory
  • Models, Statistical
  • Perception
  • Psychology / statistics & numerical data