Background: Colorectal cancer is the third most common cancer in Vietnamese Americans. Their colorectal screening rates are lower than the rates of whites.
Methods: Four focus groups were conducted to identify Vietnamese American sources and credibility of health information, media utilization, and intervention approaches.
Results: Vietnamese Americans trusted doctors and patient testimonials and had access to, and received most of their health information from, Vietnamese- language print and electronic media. Recommended intervention approaches include promoting doctors' recommendation of screening and using Vietnamese-language mass media, print materials, and oral presentations.
Conclusions: Focus groups are useful in determining communication channels and intervention approaches.