The definition of the concept of creativity poses several difficulties and is further impeded by its vulgarizing use. It would be more suitable to apply "productivity" appropriately instead of using creativity in excessively wide sense. Creativity ought to be considered by a holistic approach, in which both conscious and unconscious factors play vital importance. Visual creativity is thought to consist of the following elements: originality, sensitivity, a special talent, as well as deeper dynamism of human personality, such as sublimation, reparative-compensating mechanisms and mentalization. All these capacities are utilised in self-healing and therapy (see art therapy). The above elements and mechanisms have important roles both in creativity and in artistic pleasure. The paper is illustrated by cases of dynamic examination of drawings.