Abstract
The authors describe the development, implementation, and evaluation of their innovative social marketing campaign.
Publication types
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Research Support, Non-U.S. Gov't
MeSH terms
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Adult
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Bisexuality* / statistics & numerical data
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Health Behavior
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Health Surveys
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Homosexuality, Male* / statistics & numerical data
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Humans
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Logistic Models
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Male
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Mass Screening / statistics & numerical data*
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Middle Aged
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Patient Acceptance of Health Care
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San Francisco
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Social Marketing*
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Syphilis / diagnosis*
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Syphilis / epidemiology