Healthy Penis: San Francisco's social marketing campaign to increase syphilis testing among gay and bisexual men

PLoS Med. 2006 Dec;3(12):e474. doi: 10.1371/journal.pmed.0030474.

Abstract

The authors describe the development, implementation, and evaluation of their innovative social marketing campaign.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adult
  • Bisexuality* / statistics & numerical data
  • Health Behavior
  • Health Surveys
  • Homosexuality, Male* / statistics & numerical data
  • Humans
  • Logistic Models
  • Male
  • Mass Screening / statistics & numerical data*
  • Middle Aged
  • Patient Acceptance of Health Care
  • San Francisco
  • Social Marketing*
  • Syphilis / diagnosis*
  • Syphilis / epidemiology