Shopping centers in the brain

Neuron. 2007 Jan 4;53(1):7-8. doi: 10.1016/j.neuron.2006.12.014.

Abstract

Knutson et al. performed functional MRI on individuals while the subjects were deciding whether or not to purchase various items. Their results, reported in this issue of Neuron, support the theory that the decision to purchase involves the integration of emotional signals related to the anticipation of both obtaining the desired product and suffering the financial loss of paying for it.

Publication types

  • Comment
  • Review

MeSH terms

  • Brain / anatomy & histology
  • Brain / physiology*
  • Cerebral Cortex / physiology
  • Decision Making / physiology*
  • Emotions / physiology*
  • Humans
  • Magnetic Resonance Imaging / methods
  • Neural Pathways / anatomy & histology
  • Neural Pathways / physiology*
  • Nucleus Accumbens / physiology
  • Reward
  • Risk-Taking