The percentage of dairy cows that were mated and became pregnant during a 42 day breeding period was not significantly different when animals were routinely observed for estrus and mated when detected (71%, n = 56), inseminated at estrus following a single injection of cloprostenol (72%, n = 29), or inseminated at a fixed time after two cloprostenol treatments 11 days apart (69%, n = 28). However, 11 cows in the control group were not detected and mated during the breeding period and inclusion of these animals reduced the actual pregnancy rate to 60%. Results indicated that a controlled breeding program could have practical application in dairy herds but should be used with caution. Practitioners must evaluate management programs and decide, in consultation with the herdsman, if the introduction of controlled breeding technology might be advantageous.