Following the Script: How Drug Reps Make Friends and Influence Doctors

PLoS Med. 2007 Apr;4(4):e150. doi: 10.1371/journal.pmed.0040150.

Abstract

This article, which grew out of conversations between a former drug rep and a physician who researches pharmaceutical marketing, reveals the strategies used by reps to manipulate physician prescribing.

Publication types

  • Research Support, Non-U.S. Gov't
  • Review

MeSH terms

  • Drug Industry / economics*
  • Drug Industry / methods
  • Friends*
  • Humans
  • Leadership*
  • Marketing / economics*
  • Marketing / methods
  • Physicians / economics*