In past work, the authors produced divergent patterns of courtship and communication in juvenile male cowbirds (Molothrus ater) by providing them with different social experiences during their 1st year. Here the authors determined whether these different social patterns could be transmitted to new generations of juvenile males. In Experiment 1, the authors exposed groups of juveniles to adult males who differed in the amount of male-male competition they produced. In Experiment 2, they gave groups of juveniles either social access to adult males or only visual and acoustic access to those males. In both experiments, juvenile males developed patterns of courtship and competition similar to those expressed by the adult males with whom they had social contact. The juveniles never had the opportunity to observe some of the adults' behaviors that they came to replicate. This suggests that the role of the adults was to establish the social structure in the groups, modifying juveniles' early social interactions. Juveniles were then "cultured" within these different learning environments, constructing social behavior similar to the adult males' behavior in their 1st year.