The fluorescence kinetics of the nitrobenzoxadiazole (NBD) chromophore were studied at low concentrations in solvents with varying polarity and hydrogen-bonding donor strength. The emission decay was essentially single exponential in all solvents studied. While the absorption and fluorescence solvatochromism is determined largely by the solvent polarity, the S1 state decay kinetics are strongly modulated by the solvent H-bonding capacity. The NBD emission lifetime, generally approximately 7-10 ns in the aprotic solvents, is reduced to 0.933 ns in water. The solvent deuterium isotope effect on the fluorescence decay is substantial in D2O and in methanol-d4, but is insignificant in DMSO-d6. These results are consistent with acceleration of S1----S0 internal conversion through an accepting vibrational mode created by intermolecular hydrogen-bonding of the NBD chromophore to an H atom-donating solvent. This work bears on the practically of using NBD as a fluorophore in assays for estrogen and progesterone receptors.