A series of platinum(II) terpyridyl complexes with phenolic ethynyl ligands have been synthesized and characterized. Their photophysical and sensing properties towards anions such as fluoride, acetate and dihydrogenphosphate have been investigated. These complexes show a colorimetric response and fluorescence quenching in the presence of anions including fluoride, acetate and dihydrogenphosphate, and selective sensing towards fluoride in some cases. The sensing mechanism has been investigated by spectrophotometric and 1H NMR titration.