Associations between tobacco marketing and use among urban youth in India

Am J Health Behav. 2008 May-Jun;32(3):283-94. doi: 10.5555/ajhb.2008.32.3.283.


Objectives: To study if receptivity and exposure to tobacco marketing are correlated with tobacco use and psychosocial risk factors for tobacco use among a sample of urban Indian youth.

Methods: Analysis of cross-sectional survey data from Project MYTRI, a group randomized intervention trial, in Delhi and Chennai, India, collected from sixth and eighth graders (n=11,642), in 32 schools in 2004.

Results: Exposure to tobacco advertisements and receptivity to tobacco marketing were significantly related to increased tobacco use among students.

Conclusion: This association suggests the need to strengthen policy and program-based interventions in India to reduce the influence of such exposures.

Publication types

  • Research Support, N.I.H., Extramural

MeSH terms

  • Adolescent
  • Child
  • Cross-Sectional Studies
  • Female
  • Humans
  • India
  • Male
  • Marketing*
  • Psychology
  • Risk Assessment
  • Smoking*
  • Tobacco Industry*
  • Urban Population*