Consumer awareness and attitudes related to new potential reduced-exposure tobacco products

Am J Health Behav. 2008 Jul-Aug;32(4):431-7. doi: 10.5555/ajhb.2008.32.4.431.


Objective: To assess US consumers' awareness of potential reduced-exposure tobacco products (PREPs) and correlates of interest in these products.

Methods: A representative sample of 9,736 US consumers who had responded to a previous marketing survey were queried in 2005.

Results: Among current smokers, interest in PREPs was high (77.3%) and was associated with concern about personal health as well as favorable attitudes towards technology and a willingness to experiment with new products and trends.

Conclusions: These results suggest that interest in PREPs may reflect a range of consumer preferences beyond expectations of health benefit.

Publication types

  • Research Support, N.I.H., Extramural

MeSH terms

  • Adult
  • Awareness*
  • Consumer Behavior*
  • Data Collection
  • Female
  • Harm Reduction*
  • Humans
  • Male
  • Marketing
  • Middle Aged
  • Smoking / adverse effects*
  • Tobacco Industry*
  • United States