A concise sketch of the self-model theory of subjectivity (SMT; Metzinger, 2003a), aimed at empirical researchers. Discussion of some candidate mechanisms by which self-awareness could appear in a physically realized information-processing system like the brain, using empirical examples from various scientific disciplines. The paper introduces two core-concepts, the "phenomenal self-model" (PSM) and the "phenomenal model of the intentionality relation" (PMIR), developing a representationalist analysis of the conscious self and the emergence of a first-person perspective.