Sunburn prevention in children and the early establishment of sun protective behavior is predicted to result in a decreased future incidence of skin cancer. A survey of beachgoing families was conducted to evaluate the parental/guardian role in the use of sun protection for their minor children. Ethnicity and Fitzpatrick Skin Type of children and their parents were the best predictors for sunburn. White, non-Hispanic children were 7.8 times more likely to have a history of sunburn than children whose parents identified them as Hispanic when controlled for the same Fitzpatrick Skin Types.