Negative priming (NP) refers to increased response time (RT) for a probe target that was a distractor in a preceding prime presentation (distractor-target shift, DT), compared to novel targets. The present study used the lateralized readiness potential (LRP) to investigate, in a four-choice identification task, a novel episodic-retrieval explanation of NP introduced by Rothermund, Wentura, and de Houwer (2005). This theory proposes that retrieval reactivates the prime response which interferes with selection of the correct probe response, thereby producing NP. 20 participants responded to pairs of red and blue digits, contingent on the identity of the digit presented in the target color. Behavioral NP involved RT increase by 16 ms. With shift trials (different hands used for prime and probe responses), in the DT condition LRP onset was delayed relative to control. By contrast, earlier LRP onset was observed for DT relative to control with no-shift trials (same hand used for prime and probe responses). Behavioral NP effects showed similar magnitude for shift and no-shift trials. Results support the Rothermund et al. (2005) theory of prime-response retrieval.