It has been shown that we have a highly capacity-limited representational space with which to store objects in visual working memory. However, most objects are composed of multiple feature attributes, and it is unknown whether observers can voluntarily store a single attribute of an object without necessarily storing all of its remaining features. In this study, we used a masking paradigm to measure the efficiency of encoding, and neurophysiological recordings to directly measure visual working memory maintenance while subjects viewed multifeature objects and were required to remember only a single feature or all of the features of the objects. We found that measures of both encoding and maintenance varied systematically as a function of which object features were task relevant. These experiments show that individuals can control which features of an object are selectively stored in working memory.