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Review
, 17 (5), 291-6

"Nicotine Nazis Strike Again": A Brief Analysis of the Use of Nazi Rhetoric in Attacking Tobacco Control Advocacy

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Review

"Nicotine Nazis Strike Again": A Brief Analysis of the Use of Nazi Rhetoric in Attacking Tobacco Control Advocacy

Nick K Schneider et al. Tob Control.

Conflict of interest statement

Competing interests: None.

Figures

Figure 1
Figure 1
T-shirt offered by a German event-marketing company in December 2007 depicting the word “smoker” (“Raucher”) in the yellow Star of David, a symbol used to stigmatise Jews during the Third Reich. The T-shirt, which attempted to compare the “persecution” of smokers, under smoke-free legislation, to that of Jews under the Nazis, was removed from the company’s website after public outrage.
Figure 2
Figure 2
The advertisement “Where will they draw the line?” was part of Philip Morris’s 1995 pan-European Advocacy Campaign. The demarcation of a small “smoking section” on a city map and the header “Vogliamo creare un altro Ghetto?” (Do we want another ghetto?) resembles the location of the Jewish ghetto during the Third Reich. The advertisements were placed in pan-European and local press in the United Kingdom, France, Spain, Belgium, Luxembourg, Portugal and Greece. In some countries, Philip Morris opted out of the national implementation and only ran the campaign through pan-European media, in Italy because of a changing political environment, in The Netherlands because of colliding national campaigns and in Germany because of fears of upsetting a tobacco friendly government.
Figure 3
Figure 3
A cover article on “The Dictatorship of the Non-smokers”, published in the popular left-wing political magazine Veintitres in Argentina in 2003 in the context of a new administration with a ministry of health that developed a national tobacco control programme. Symbols combining cigarettes and swastikas are also used in other publications, mainly referring to Nicotine Nazis.
Figure 4
Figure 4
The self-described propaganda minister of the fictional “Anti Smoking League.” ridicules tobacco control interventions and organisations in 19 short movie-clips on www.youtube.com. In most clips he is wearing Nazi uniform and showing swastika and non-smoking sign flags on his desk. Some movies end with links to www.forces.org and www.freedom2choose.info. (http://www.youtube.com/watch?v=2X-PUT1WGRM, accessed 25 November 2007.)

Comment in

  • On playing the Nazi card.
    Proctor RN. Proctor RN. Tob Control. 2008 Oct;17(5):289-90. doi: 10.1136/tc.2008.026344. Tob Control. 2008. PMID: 18818221 No abstract available.

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