Off-label Promotion, On-Target Sales

PLoS Med. 2008 Oct 28;5(10):e210. doi: 10.1371/journal.pmed.0050210.

Abstract

Adriane Fugh-Berman and Douglas Melnick describe techniques by which pharmaceutical companies covertly promote off-label drug use even where such promotion is illegal.

MeSH terms

  • Drug Industry / methods
  • Drug Industry / standards
  • Drug Labeling / methods*
  • Drug Labeling / standards*
  • Drug Prescriptions / standards
  • Drug Utilization / standards
  • Humans