The photoluminescence (PL) spectral line shape of regioregular poly(3-hexylthiophene) thin films is analyzed using a model which treats the polymer pi-stacks as H-aggregates with exciton-vibrational coupling and spatially correlated site disorder. The Stokes shift, linewidth, and relative vibronic peak intensities in the low-temperature PL spectrum (T=10 K) are accurately reproduced, allowing the coherence function corresponding to the lowest energy (emitting) exciton to be determined from the ratio of the 0-0 to 0-1 peak intensities. The exciton migration length is determined from the N-dependent Stokes shift, where N is the number of segments comprising the stack. Based on the temperature dependence of the PL spectrum it is concluded that emission arises from a low concentration of aggregates which are more disordered than the dominant species responsible for absorption. The emissive aggregates are characterized by shorter average conjugation lengths and hence greater exciton bandwidths. The coherence length of the emitting exciton is estimated to be only three lattice spacings ( approximately 1.1 nm) along the pi-stacking direction. By contrast, the exciton migration length for incoherent hopping between coherent domains is estimated to be approximately 15 nm.