The Brief Implicit Association Test (BIAT) consists of two blocks of trials with the same four categories and stimulus-response mappings as the standard IAT, but with 1/3 the number of trials. Unlike the standard IAT, the BIAT focuses the subject on just two of each block's four categories. Experiments 1 and 2 demonstrated that attitude BIATs had satisfactory validity when good (but not bad) was a focal category, and that identity IATs had satisfactory validity when self (but not other) was a focal category. Experiment 2 also showed that a good-focal attitude BIAT and a self-focal identity BIAT were psychometrically similar to standard IAT measures of the same constructs. Experiment 3 presented each of six BIATs twice, showing that procedural variables had no more than minor influences on the resulting implicit measures. Experiment 4 further demonstrated successful use of the BIAT to measure implicit stereotypes.