Switching attention between modalities: further evidence for visual dominance

Abstract

The present study examined cross-modal selective attention using a task-switching paradigm. In a series of experiments, we presented lateralized visual and auditory stimuli simultaneously and asked participants to make a spatial decision according to either the visual or the auditory stimulus. We observed consistent cross-modal interference in the form of a spatial congruence effect. This effect was asymmetrical, with higher costs when responding to auditory than to visual stimuli. Furthermore, we found stimulus-modality-shift costs, indicating a persisting attentional bias towards the attended stimulus modality. We discuss our findings with respect to visual dominance, directed-attention accounts, and the modality-appropriateness hypothesis.