Neuroeconomics has quickly attracted the attention of economists, psychologists, and neuroscientists. These scholars have joined to combine experimental methods and mathematical models from which novel results on brain and behavior have emerged. In this book the authors, who represent the cutting edge of this new discipline, draw connections between research in neuroeconomics and health economics. Moreover, they direct interested readers to a goldmine of additional references. Much of the research discussed here offers more questions than answers, and many of the answers are tentative first steps at a new understanding. It is precisely this that fuels our excitement about neuroeconomics.