A comparison of web-based and paper-based survey methods: testing assumptions of survey mode and response cost

Eval Rev. 2009 Oct;33(5):464-80. doi: 10.1177/0193841X09340214. Epub 2009 Jul 15.


Web-based surveys have become more prevalent in areas such as evaluation, research, and marketing research to name a few. The proliferation of these online surveys raises the question, how do response rates compare with traditional surveys and at what cost? This research explored response rates and costs for Web-based surveys, paper surveys, and mixed-mode surveys. The participants included evaluators from the American Evaluation Association (AEA). Results included that mixed-mode, while more expensive, had higher response rates.

Publication types

  • Randomized Controlled Trial

MeSH terms

  • Data Collection / economics
  • Data Collection / methods*
  • Employment / statistics & numerical data
  • Humans
  • Internet* / economics
  • Paper*
  • Pilot Projects
  • Postal Service / economics
  • United States