In response to concerns about a lack of dignity in care raised in the media and several studies, the RCN launched last year its dignity campaign, Dignity: At the heart of everything we do. A major part of this campaign was a dignity survey of more than 2000 nurses, nursing students and healthcare assistants, making it the largest dignity survey of the U.K. nursing workforce ever undertaken. This article outlines what some of the survey findings mean for nurse managers and leaders, and discusses the relationship between dignity and nursing.