Blog function revisited: a content analysis of MySpace blogs

Cyberpsychol Behav. 2009 Dec;12(6):685-9. doi: 10.1089/cpb.2009.0138.


The present study concerns the content of MySpace blogs and whether it differs from the blog style found on sites specifically designed for blogging. A content analysis of MySpace blogs was conducted to investigate trends in purpose, format, and style and to compare these across sex and age categories. Most blogs were written in a positive tone, and the main motivations for blogging appeared to be writing a diary and as an emotional outlet. Findings also indicate that while there were no significant sex differences, blog purpose and style differed across age groups; for example, bloggers over 50 were more likely to use the blog as an emotional outlet with a negative tone. Bloggers between 18 and 29 predominantly used a semiformal language style, whereas bloggers over 30 were equally as likely to use a semiformal or formal style. Results suggest that MySpace blogs are not dissimilar from other forms of blogging because they provide an important outlet for emotion and self-expression.

MeSH terms

  • Adolescent
  • Adult
  • Age Factors
  • Blogging*
  • Chi-Square Distribution
  • Communication*
  • Emotions*
  • Female
  • Humans
  • Interpersonal Relations
  • Male
  • Middle Aged
  • Personality
  • Self Concept
  • Sex Factors
  • Social Behavior
  • Social Support*