Smoker sensitivity to retail tobacco displays and quitting: a cohort study

Addiction. 2010 Jan;105(1):159-63. doi: 10.1111/j.1360-0443.2009.02714.x. Epub 2009 Oct 5.


Aims: To assess whether sensitivity to point of sale (POS) cigarette displays influences quitting behaviour.

Design: Prospective cohort study.

Setting: Victoria, Australia.

Participants: A total of 222 adult smokers were surveyed at baseline in 2006 and followed-up 18 months later.

Measurements: Baseline sensitivity to POS displays, which included the frequency of 'noticing displays', 'impulse purchasing behaviour' and 'deciding on brand based on POS displays'; smoking status at follow-up.

Findings: At follow-up, 17.0% were no longer smokers. After adjusting for covariates, compared to those with low POS display sensitivity, smokers who had a medium or high level of sensitivity to POS displays were significantly less likely to have quit at follow-up [odds ratio (OR) = 0.32, 95% confidence interval (CI) = 0.14-0.74; OR = 0.27, 95% CI = 0.08-0.91, respectively].

Conclusions: The presence of cigarette pack displays in stores may make it more difficult for smokers to quit smoking successfully.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adult
  • Advertising*
  • Age Factors
  • Cohort Studies
  • Commerce
  • Cues
  • Female
  • Humans
  • Impulsive Behavior / epidemiology
  • Impulsive Behavior / psychology
  • Logistic Models
  • Male
  • Smoking / psychology*
  • Smoking Cessation / psychology
  • Smoking Cessation / statistics & numerical data*
  • Socioeconomic Factors
  • Tobacco Industry*
  • Victoria