Complete, accurate and transparent reporting is an integral part of responsible research conduct. However, many studies have shown that health research publications frequently lack crucial information. Reporting guidelines like the CONSORT Statement help to improve the quality of research reports. Unfortunately, their uptake by journals and authors is still limited and does not maximize their potential. The EQUATOR Network, a new international initiative, leads the effort to promote transparent reporting of research and the use of reporting guidelines. It provides online resources and training relating to the reporting of health research, and assists in the development, dissemination and implementation of reporting guidelines (www.equator-network.org). Poor reporting practices can be decreased only through close collaboration of all parties involved in research and its publication; EQUATOR can facilitate the process.