The smell of success? You go, girl!

Phys Sportsmed. 1999 Aug;27(8):7. doi: 10.3810/psm.1999.08.953.


Feminism has been declared dead, so I'm not sure what to call the assertive culture of modern girls and women. You can find it in marketing and pop-culture phenomena-the thrust of the jaw in The Gap's model, Vivian Solari, or Shania Twain's hit single ("That Don't Impress Me Much," a wry comment on male vanities). You can listen to kids talk ("You go, girl!"). Or you can look at the serious strides women are taking: Women own 38% of all US businesses; women now outpace men in college degrees earned (56% to 44% in 1999); and they are expected to take a similar lead at the graduate level in a few years.