Unintentional eating. What determines goal-incongruent chocolate consumption?

Appetite. 2010 Apr;54(2):422-5. doi: 10.1016/j.appet.2010.01.009. Epub 2010 Jan 25.


Overeating can be automatically triggered by the presence of palatable food. When presented with an opportunity to consume unlimited chocolate under the guise of a consumer study, chocolate consumption in individuals (n=62) with healthy dietary intentions could be predicted from a psychological measure of cognitive inhibition. Individuals who were less able to suppress goal-incongruent responses in an established inhibitory task: (a) ate more chocolate and (b) had a higher body mass index than others suggesting that these individuals were less able to exert dietary control in the presence of palatable but intention-incongruent foods.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Body Mass Index
  • Cacao*
  • Candy*
  • Eating / psychology*
  • Feeding Behavior / psychology*
  • Female
  • Food Preferences / psychology
  • Goals
  • Humans
  • Inhibition, Psychological*
  • Intention*
  • Internal-External Control
  • Male
  • Young Adult