Efficacy of a web-based, tailored, alcohol prevention/intervention program for college students: initial findings

J Am Coll Health. Jan-Feb 2010;58(4):349-56. doi: 10.1080/07448480903501178.


Objective: Reduce college student at-risk drinking (ARD) using a Web-based brief motivational alcohol prevention/intervention called Michigan Prevention and Alcohol Safety for Students (M-PASS).

Participants: Participants included 1,137 randomly sampled first-year college students, including 59% female, 80% white, and averaged age 18.1 years.

Methods: Intervention group participants (n = 616) attended 4 online M-PASS sessions, receiving feedback tailored to individual drinking patterns and concepts from 4 behavior change theories. Control group participants (n = 521) completed a mid-phase survey, and both groups were surveyed at baseline and posttest.

Results: Evidence of M-PASS's efficacy was found. The intervention was associated with advanced stage of change, lower tolerance of drinking and drink/driving, fewer reasons to drink, and use of more strategies to avoid ARD. Preliminary evidence of behavioral change was also found. Efficacy was greater for women than men.

Conclusions: Web-based programs may be useful in reducing alcohol-related risk among college students. Further evaluation is needed.

Publication types

  • Research Support, N.I.H., Extramural

MeSH terms

  • Adolescent
  • Alcohol Drinking / epidemiology
  • Alcohol Drinking / prevention & control*
  • Alcoholism / epidemiology
  • Confidence Intervals
  • Female
  • Humans
  • Internet*
  • Logistic Models
  • Male
  • Michigan / epidemiology
  • Odds Ratio
  • Program Development
  • Program Evaluation
  • Risk Factors
  • Risk-Taking*
  • Sex Factors
  • Students / statistics & numerical data*
  • Surveys and Questionnaires
  • Time Factors
  • Universities / statistics & numerical data*