In year-round calving herds, reproductive performance has traditionally been described in relation to each cow's calving date. This research described reproductive performance in year-round and seasonal calving dairy herds using herd-level measures based on interval from each cow's initiation of breeding program date, and assessed interrelationships between such measures. A large, prospective, single cohort study, implemented in 1997 and 1998, included 29,327 cows from 167 Australian dairy herds. Herd reproductive performance was described using 2 measures of primary importance to herd managers: the proportion of cows that became pregnant by 6wk after their initiation of breeding program date (6-wk pregnancy rate) and the proportion of cows that were nonpregnant 21wk after their initiation of breeding program date (21-wk nonpregnancy rate). Measures that contribute to these primary measures (secondary measures) were calculated for each herd for both the first and second 3-wk periods of each cow's breeding program; submission rates were calculated as proportions of cows that were inseminated at least once in the 3-wk period, and conception rates were calculated as the proportions of inseminations in the 3-wk period that resulted in pregnancy. The individual herd was the unit of analysis. The study results indicate that high submission rates are essential if herd reproductive performance is to be achieved. Six-week pregnancy rate was predicted to increase by 6 to 8 percentage points following a 10-percentage-point increase in submission rates in both 3-wk periods, and by 6 to 10 percentage points following a 10-percentage-point increase in conception rates. Submission rates were more variable than conception rates, indicating that managers may be able to achieve large increases in submission rates more easily than substantial increases in conception rates. However, the predicted benefits of increasing submission rates were greatest when conception rates were high and vice versa, highlighting the need to improve both submission and conception rates when both are low. The study results indicate that some herd managers can concurrently achieve high submission and conception rates.