Simplicity sells: Making smoking cessation easier

Am J Prev Med. 2010 Mar;38(3 Suppl):S393-6. doi: 10.1016/j.amepre.2009.12.008.


Toll-free telephone quitlines are successful alternatives to direct clinician contact. In 2004, the U.S. Department of Health and Human Services created a national quitline number, 1-800-QUIT-NOW. This enabled states without quitlines to establish them, giving free access to cessation services to every smoker in the U.S. It also created a new mechanism for national quitline marketing, employing simplified and streamlined approaches.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Directive Counseling*
  • Health Promotion / organization & administration*
  • Humans
  • Motivation
  • Smoking Cessation*
  • Telephone*
  • United States
  • United States Dept. of Health and Human Services