Simplicity sells: Making smoking cessation easier

Catherine Bonniot Saucedo; Steven A Schroeder

doi:10.1016/j.amepre.2009.12.008

Simplicity sells: Making smoking cessation easier

Am J Prev Med. 2010 Mar;38(3 Suppl):S393-6. doi: 10.1016/j.amepre.2009.12.008.

Authors

Catherine Bonniot Saucedo¹, Steven A Schroeder

Affiliation

¹ Smoking Cessation Leadership Center, Department of Medicine, University of California, San Francisco, USA. csaucedo@medicine.ucsf.edu

PMID: 20176313
DOI: 10.1016/j.amepre.2009.12.008

Abstract

Toll-free telephone quitlines are successful alternatives to direct clinician contact. In 2004, the U.S. Department of Health and Human Services created a national quitline number, 1-800-QUIT-NOW. This enabled states without quitlines to establish them, giving free access to cessation services to every smoker in the U.S. It also created a new mechanism for national quitline marketing, employing simplified and streamlined approaches.

Publication types

Research Support, Non-U.S. Gov't

MeSH terms

Directive Counseling*
Health Promotion / organization & administration*
Humans
Motivation
Smoking Cessation*
Telephone*
United States
United States Dept. of Health and Human Services