Empirical studies have frequently linked negative attentional biases with attentional dysfunction and negative moods; however, far less research has focused on how attentional deployment can be an adaptive strategy that regulates emotional experience. The authors argue that attention may be an invaluable tool for promoting emotion regulation. Accordingly, they present evidence that selective attention to positive information reflects emotion regulation and that regulating attention is a critical component of the emotion regulatory process. Furthermore, attentional regulation can be successfully trained through repeated practice. The authors ultimately propose a model of attention training methodologies integrating attention-dependent emotion regulation strategies with attention networks. Although additional interdisciplinary research is needed to bolster these nascent findings, meditative practices appear to be among the most effective training methodologies in enhancing emotional well-being. Further exploration of the positive and therapeutic qualities of attention warrants the empirical attention of social and personality psychologists.