The established role of various small RNA pathways in the epigenetic regulation of gene expression in the dipolid sporophytic generation of flowering plants contrasts sharply with the lack of knowledge of their role in haploid gametophyte generation. Several recent studies now uncover the operation of multiple small RNA pathways in male and female gametophytes and their essential roles in genome integrity, cell specification, and, most recently, sperm cell function, as described in the May 15, 2010, issue of Genes & Development by Ron and colleagues (pp. 1010-1021).