Weirdness Is in the Eye of the Beholder

Behav Brain Sci. 2010 Jun;33(2-3):85-6. doi: 10.1017/S0140525X1000004X. Epub 2010 Jun 15.


Henrich et al.'s critical review demonstrating that psychology research is over-reliant on WEIRD samples is an important contribution to the field. Their stronger claim that "WEIRD subjects are particularly unusual" is less convincing, however. We argue that WEIRD people's apparent distinct weirdness is a methodological side-effect of psychology's over-reliance on WEIRD populations for developing its methods and theoretical constructs.

MeSH terms

  • Cross-Cultural Comparison*
  • Humans
  • Population Groups
  • Research Design*