Blurring lines. The research activities of direct-to-consumer genetic testing companies raise questions about consumers as research subjects

EMBO Rep. 2010 Aug;11(8):579-82. doi: 10.1038/embor.2010.105. Epub 2010 Jul 16.


Companies that offer direct-to-consumer genetic testing and conduct research are blurring the line between customers and research subjects. Should these companies adhere to the same ethical regulations as academic researchers?

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Genetic Privacy*
  • Genetic Testing* / economics
  • Genetic Testing* / ethics
  • Humans
  • Marketing
  • Research Subjects*
  • Research* / economics