A televised, self-help, cigarette smoking cessation intervention

Addict Behav. 1990;15(6):505-16. doi: 10.1016/0306-4603(90)90051-x.


A televised, self-help cigarette smoking cessation intervention was conducted and evaluated. During the 20-day program, reports were broadcast daily on the evening news programs of the local affiliate station of a national television network. Two samples of smokers who requested self-help manuals were interviewed by telephone immediately following the conclusion of the program and again 3 months later concerning their demographic characteristics, participation in the program, and smoking and quitting experiences. In one sample heavier smokers who expressed a greater desire to quit were more likely to participate in the program and, at the three-month followup, 21% reported being abstinent compared to 10% of those who did not participate. Smokers in the other sample were invited to attend three weekly support meetings during the program. More of those who attended meetings (35%) reported quitting during the program than those who did not attend (23%), but this difference did not persist for 3 months. A greater percentage of the meeting sample (27%) than the other sample (21%) reported abstinence initially, but this difference did not persist for three months either. Intervention outcomes are compared with several standards.

Publication types

  • Clinical Trial
  • Comparative Study
  • Randomized Controlled Trial
  • Research Support, U.S. Gov't, P.H.S.

MeSH terms

  • Adult
  • Behavior Therapy / methods*
  • Female
  • Follow-Up Studies
  • Health Education / methods
  • Humans
  • Male
  • Middle Aged
  • Programmed Instructions as Topic*
  • Smoking / psychology
  • Smoking / therapy*
  • Television*