The use of participatory research in developing culturally appropriate health promotion media is now universally recognized. However, although much has been written with respect to the effects of this process on the participants themselves, little evaluation has been conducted on their effectiveness with the larger target group. The photocomic "Between Us" was produced with South African youth to address the issue of communications as it relates to safe sex and non-violent conflict resolution. This article considers its qualitative evaluation. The article first addresses the theory behind the comic's development, and its objectives. It then examines the qualitative results with respect to these objectives: the evaluation showed the comic to be successful in that it elicited identification among youth with the comic's characters and issues presented. This type of medium offers much potential as a Health Promotion tool to be used in educational settings.