The influence of mobile phone traffic on temporal radiofrequency exposure due to base stations during 7 d is compared for five different sites with Erlang data (representing average mobile phone traffic intensity during a period of time). The time periods of high exposure and high traffic during a day are compared and good agreement is obtained. The minimal required measurement periods to obtain accurate estimates for maximal and average long-period exposure (7 d) are determined. It is shown that these periods may be very long, indicating the necessity of new methodologies to estimate maximal and average exposure from short-period measurement data. Therefore, a new method to calculate the fields at a time instant from fields at another time instant using normalized Erlang values is proposed. This enables the estimation of maximal and average exposure during a week from short-period measurements using only Erlang data and avoids the necessity of long measurement times.