Smokers are suckers: should incongruous metaphors be used in public health prevention?
Am J Public Health
.
2011 Feb;101(2):203-4.
doi: 10.2105/AJPH.2010.197996.
Epub 2010 Dec 16.
Authors
Frédéric Basso
,
Olivier Oullier
PMID:
21164083
PMCID:
PMC3020186
DOI:
10.2105/AJPH.2010.197996
No abstract available
Publication types
Editorial
MeSH terms
Advertising / methods*
Health Education / methods*
Health Promotion / methods*
Humans
Metaphor*