Smokers are suckers: should incongruous metaphors be used in public health prevention?

Am J Public Health. 2011 Feb;101(2):203-4. doi: 10.2105/AJPH.2010.197996. Epub 2010 Dec 16.
No abstract available

Publication types

  • Editorial

MeSH terms

  • Advertising / methods*
  • Health Education / methods*
  • Health Promotion / methods*
  • Humans
  • Metaphor*