Presenting and evaluating qualitative research

Am J Pharm Educ. 2010 Oct 11;74(8):141. doi: 10.5688/aj7408141.


The purpose of this paper is to help authors to think about ways to present qualitative research papers in the American Journal of Pharmaceutical Education. It also discusses methods for reviewers to assess the rigour, quality, and usefulness of qualitative research. Examples of different ways to present data from interviews, observations, and focus groups are included. The paper concludes with guidance for publishing qualitative research and a checklist for authors and reviewers.

Keywords: American Journal of Pharmaceutical Education; qualitative research; research papers.

MeSH terms

  • Checklist
  • Data Interpretation, Statistical
  • Education, Pharmacy / standards*
  • Focus Groups
  • Interviews as Topic
  • Publishing / standards*
  • Qualitative Research*
  • Reproducibility of Results
  • United Kingdom