Outcomes of the 5-4-3-2-1 Go! Childhood obesity community trial

Am J Health Behav. 2011 Mar-Apr;35(2):189-98. doi: 10.5993/ajhb.35.2.6.


Objectives: To determine effects of the 5-4-3-2-1 Go! community social marketing campaign on obesity risk factors.

Methods: We randomly assigned 524 parents of 3- to 7-year-old children to receive 5-4-3-2-1 Go! counseling or not. We surveyed parents about 5-4-3-2-1 Go! behaviors and perceptions of children's behaviors at baseline and one year later. We conducted multivariable logistic regression for each outcome.

Results: Parents who received counseling consumed more fruits and vegetables at follow-up (OR 1.749, [95% CI: 1.01-3.059]). Parental exposure to messaging at children's school events was associated with higher water consumption (6.879, [1.954-24.212]).

Conclusions: 5-4-3-2-1 Go! is a promising intervention.

Publication types

  • Randomized Controlled Trial

MeSH terms

  • Adolescent
  • Adult
  • Attitude to Health
  • Child
  • Child, Preschool
  • Female
  • Health Promotion / methods*
  • Humans
  • Male
  • Middle Aged
  • Obesity / prevention & control*
  • Parent-Child Relations
  • Parents / psychology
  • Residence Characteristics
  • Social Marketing*