Women's responses to 'thin ideal' media pending their level of general self-determination (GSD) were examined. High and low GSD women (N = 99) viewed a 'thin physique salient' (TPS) video or a 'thin physique non-salient' (TPNS) video. Following exposure to the TPS video, perceptions of pressure from the media to be thin, body dissatisfaction, and concerns over quantity of food were greater for low but not high GSD women. However, high GSD women reported greater concerns over the quality of food they eat following exposure to the TPNS video. Prevention efforts aimed at enhancing GSD are discussed.