Malt liquor marketing in inner cities: the role of neighborhood racial composition

J Ethn Subst Abuse. 2011;10(1):24-38. doi: 10.1080/15332640.2011.547793.

Abstract

In response to anecdotal reports that African American neighborhoods are targeted for high-alcohol malt liquor advertising, the authors observed alcohol ads on off-premise alcohol outlets, billboards, and transit structures in 10 U.S. cities over 3 years. Malt liquor ads were prevalent on storefronts, but rare on billboards. Using Poisson regression, the authors found that storefront malt liquor ads were more common in neighborhoods with higher percentages of African Americans, even after controlling for social and physical disorder. Results suggest that policymakers attempting to reduce malt liquor-related harms may do well to consider regulations that limit storefront advertising exposure.

Publication types

  • Research Support, N.I.H., Extramural

MeSH terms

  • Advertising
  • Alcohol Drinking / ethnology*
  • Alcoholism / ethnology*
  • Alcoholism / pathology
  • Alcoholism / prevention & control
  • Beer*
  • Black or African American*
  • Cities*
  • Edible Grain
  • Humans
  • Marketing*
  • Residence Characteristics
  • Risk-Taking
  • Social Environment
  • Urban Population