The survey evaluated the market potential for guinea fowl (GF; Numidia meleagris) products in the city of Harare, Zimbabwe. Questionnaires were administered to traders/producers (n = 17), retailers (n = 12), cafeteria industry (n = 33) and consumers (n = 1,680) to establish their perceptions on guinea fowl products. The average household size was 6 ± 2. Each trader sold 10 ± 6.30 keets (mean ± standard error), 33 ± 15.05 growers, 20 ± 12.69 breeders and 20 ± 10.1 crates of 30 eggs per month. Each household consumed 2.5 ± 1.39 kg of GF meat and 3 ± 0.65 dozens of GF eggs per month. Retailers purchased 52 ± 44.42 crates of GF eggs and 41 ± 30.50/kg of GF meat whilst cafeteria purchased 33.6 ± 14 crates of GF eggs and 65.5 ± 33.52 kg of GF meat per month. Growers for breeding were the major product for sale by traders (94.1%) at a price of US$7.50 ± 1.74/bird. Different industries were offering different prices for guinea fowl products because of their scarcity on the market. The mean purchase price per crate of 30 guinea fowl eggs sold to the retail and cafeteria were US$3.00 ± 0.58 and US$4.50 ± 0.50, respectively. The mean purchase prices for GF meat was lower (P < 0.05) for retailers (US$2.5 ± 0.81/kg) than cafeteria (US$3.67 ± 0.83/kg). The challenges faced by producers in the marketing of guinea fowl products included poor supply due to the absence of good road networks to connect source areas and the market, perishability of dressed chickens due to power cuts and poor publicity. Overall, the study showed that there is greater market potential for guinea fowl products and farmers can channel their products through traders, cafeteria and retail industries.