No "magic bullet": exploring community mobilization strategies used in a multi-site community based randomized controlled trial: Project Accept (HPTN 043)

AIDS Behav. 2012 Jul;16(5):1217-26. doi: 10.1007/s10461-011-0009-9.


As community-level interventions become more common in HIV prevention, processes such as community mobilization (CM) are increasingly utilized in public health programs and research. Project Accept, a multi-site community randomized controlled trial, is testing the hypothesis that CM coupled with community-based mobile voluntary counseling and testing and post-test support services will alter community norms and reduce the incidence of HIV. By using a multiple-case study approach, this qualitative study identifies seven major community mobilization strategies used in Project Accept, including stakeholder buy-in, formation of community coalitions, community engagement, community participation, raising community awareness, involvement of leaders, and partnership building, and describes three key elements of mobilization success.

Publication types

  • Clinical Trial, Phase III
  • Multicenter Study
  • Randomized Controlled Trial
  • Research Support, N.I.H., Extramural
  • Research Support, Non-U.S. Gov't

MeSH terms

  • Acquired Immunodeficiency Syndrome / diagnosis
  • Acquired Immunodeficiency Syndrome / economics
  • Acquired Immunodeficiency Syndrome / epidemiology
  • Acquired Immunodeficiency Syndrome / prevention & control*
  • Africa South of the Sahara / epidemiology
  • Community Health Services / economics
  • Community Health Services / methods
  • Community Health Services / organization & administration*
  • Community Participation* / statistics & numerical data
  • Community Participation* / trends
  • Directive Counseling / economics
  • Directive Counseling / methods
  • Directive Counseling / organization & administration*
  • Female
  • Health Education
  • Humans
  • Incidence
  • Male
  • Mass Screening
  • Patient Acceptance of Health Care
  • Quality Assurance, Health Care
  • Risk-Taking
  • Thailand / epidemiology